Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model position in order to create an illusion of movement. It is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in a number of ways. The most common method of presenting animation is as a motion picture or video programme.

India is emerging as a destination for outsourcing assignments from global studios such as Walt Disney Pictures and Cartoon Network. Although most Indian production houses still earn their bread and butter from low-end projects, some of the top companies are slowly moving up the value chain.

Various end user segments such as TV programmes, TV commercials, games, online education, CAD/CAE applications apart from feature films are slowly increasing the usage of animation in their work. But professionals who can handle animation and multimedia software like Maya, 3D Studio Max and Tictactoon, Flash, Giff Animator, Ulead, Adobe After Effects are in shortage.

Technology is the key to the growth of the animation sector.